Hot Pot Digital

Our Ethos

Hot Pot Digital is the UK’s only agency entirely dedicated to reaching the Chinese consumer.

  • China Social Media Strategy
  • China Branding & Messaging
  • China Digital PR
  • Luxury, fashion, hospitality, tourism

Social media is the single most powerful communication tool for reaching affluent Chinese individuals.

Whether entering the Chinese market, or attracting Chinese tourists at home, we make leading platforms work hard to deliver awareness, brand-build and create strong preferences.

We do this by making sure the right people say the right things about you.

Our Beijing office puts us at the heart of evolving tastes and preferences of Chinese people. Our very success is based on this in-depth, personal experience of modern China.

Yet we’re right on your doorstep. As a UK agency we understand the values that define your brand. We help you develop these values into engaging content that resonates with a Chinese audience.

Hot Pot Digital is a PAE Group company.

Why China?

China has become a nation of powerful consumers. While much is reported of the super-rich, the most exciting opportunity for international brands lies firmly with the purchasing power of the booming middle classes.

Gone are the days when only a handful of showy luxury brands held appeal. Today’s Chinese consumer is more sophisticated than ever with an appetite for a wide spectrum of brands that suit his or her lifestyle.

China’s middle class is affluent, urban and increasingly cosmopolitan. With leading European brands making up to 30% of all sales to Chinese consumers both domestically and abroad, China is an immediate opportunity which cannot be ignored.

Contact Hot Pot Digital to find out how we can connect you to the world’s most exciting consumers.

Case Study

Know China Now

How to Reach a Luxury Consumer Niche via Social Media

Ever since I first set foot in China in 1999, it seems that global brands have constantly been asking the same question – is China ready for us? For the best part of the last decade, luxury remained the rarified domain of the monied elites – a sector dominated by logo-heavy, high-gloss brands acting as... Read more »

Read the full story, and find more insight into modern China, on Know China Now

To the Blog

Find Us

HOT POT Digital
Unit 21b, Waterside
44-48 Wharf Road
London N1 7UX
+44 (0)20 7490 0177

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Hot Pot?

Hot pot is the social dish of China. It’s an occasion when friends come together to talk about their lives, their hopes and their desires.

Into this spicy bowl of boiling broth is thrown meat, vegetables, mushroom, tofu, noodles. Once cooked, each person fishes out the things they like best and which appeal to their tastes.

For us, hot pot is a great metaphor for today’s digital world. From a gigantic mass of choices, we all pick out the people, brands and information we like, and which suit and support our lifestyles.

Any successful social needs a great host to make things run smoothly. We’re called Hot Pot Digital because we live out this role. We know our clients’ brands inside out, just as we we know the likes, hopes and aspirations of their future consumers. We kick start exciting conversations to bring brands to the attention of the right people. Millions of the right people.

When it comes to China – we make sure your brand is at the table.

We’re Hot Pot Digital.