Empire State Building

Putting an iconic tourist attraction top-of-mind with independent Chinese travellers

Hot Pot Digital is the Empire State Building’s retained China digital agency. We handle strategy, content and engagement campaigns on Weibo, WeChat and beyond.

Hot Pot is currently producing a unique, social-led video project, targeting engagement with Chinese travellers, as well as the significant existing Chinese ex-pat population within the US.

All China digital efforts are centred on delivering year-round interest and ROI through ticket sales for the Empire State Building’s world-famous 86th floor observatory