China’s beauty consumers are among the most frequent, dedicated and high value purchasers of cosmetics and beauty products anywhere in the world.

Social media, online reviews, IWOM and KOL how-to videos are all vital influences on Chinese consumers’ purchase decisions. Hot Pot Digital creates dedicated content and strategies within each of these channels to make beauty brands resonate with Chinese consumers.

We understand that brand affinity means loyal repeat customers, which is why Hot Pot offers copywriters and digital strategists that are 100% dedicated to the exacting needs of the beauty sector.