Fashion & Luxury

The fashion and luxury industries call for exacting standards and come with unique demands.

Through our work with Mulberry, Ted Baker, Farfetch and a range of iconic global fashion brands, Hot Pot Digital has established one of China’s most experienced digital luxury practice groups.

Our team comprises dedicated copywriters, creatives, photographers and videographers with extensive experience crafting content for fashion and luxury brands. This means we are able to deliver significant engagement and reach while rigorously maintaining the luxury cachet of our clients.

In addition we bring to bear an unparalleled network of fashion and luxury influencers, key opinion leaders (KOLs) and industry media platforms to deliver content direct to targeted segments of Chinese fashion consumers.

  • Mulberry: Cara Delevingne Campaign

    A multi-channel campaign driving pre-orders for Mulberry's new collection

    See full case study
  • Farfetch

    Selling to China’s fashion-forward consumers online via Weibo

    See full case study