Social media, review sites and IWOM are pivotal in decision making and itinerary planning for independent Chinese travellers.

The rise of independence in Chinese traveller itineraries means that the majority of accommodation research and booking now takes place online.

Hot Pot Digital has experience working with some of the world’s most prestigious and unique hotel groups, delivering tailor-made strategies to reach targeted segments of Chinese travellers. We know intimately the needs of Chinese consumers when researching and selecting hotels and our dedicated creative team brings the right key attributes to life through exquisite shareable online content.

In addition we offer a unique network of travel sector media partners, platforms, influencers and relevant celebrities to deliver reach and create positive IWOM among target segments.