Travel & Tourism

China has become the world's largest source of outbound tourism, while passport penetration is still just 5% of the population.

With over a third of Chinese travellers now booking their itineraries independently, online research and IWOM has become the key source of influence on consumers choosing destinations, leisure activities and sightseeing.

Hot Pot Digital’s unique global footprint in London, New York and Beijing affords us unprecedented knowledge of the unique habits of Chinese travellers. We leverage this knowledge to create content strategies that resonate and drive preference. In addition to Chinese social media initiatives we also offer online reputation management on leading Chinese travel review sites.

Combined with an unparalleled network of travel sector media partners, we are ideally positioned to put our client’s destinations in front of the right target market online.

Our offerings encompass a full suite of China communications strategies for:

  • Hotels and resorts
  • Cities
  • Regional tourist boards
  • Tourist attractions and destinations
  • Harrods Weibo Tactical Campaigns

    Delivering the personal touch for an iconic department store

    See full case study
  • Empire State Building

    China social media strategy for a world-famous landmark

    See full case study