Today’s Chinese consumers are highly active in sharing their lives, likes, dislikes and preferences online. The huge volume of online comments, reviews and recommendations make for highly fertile ground for brands seeking actionable insights into Chinese consumer habits.
Hot Pot Digital uses a combination of insights tools, digital know-how and extensive cultural expertise to mine and make sense of this data. We deliver high-value, tailored digital insights reports for clients in a range of sectors. We convert these into actionable brand, digital and market entry strategies.