Chinese Social Media

Chinese social media is Hot Pot Digital’s bread and butter. We deliver brand-first social media strategies on Weibo, WeChat and beyond to engage, excite and convert high-value audiences.

Weibo Strategy and Management

Weibo has chiefly become a research and discovery tool for Chinese consumers. For brands, the platform delivers the word-of-mouth influence that is absolutely crucial to consumers’ purchase decisions.

Our team of specialised digital strategists and copywriters craft Weibo strategies to tell your brand’s story through engaging, share-worthy content. In a crowded marketplace we deliver vital differentiation and ensure the right people are saying the right things about your brand.

  • Localised content creation
  • Copywriting
  • Weibo campaigns
  • Weibo strategy
  • Weibo community management
  • Weibo customer service
  • Influencer (KOL) and celebrity management


WeChat Strategy and Management

With over 500 million regular users, WeChat has become an integral part of Chinese consumers’ daily lives. At Hot Pot Digital we centre WeChat strategies around your brand’s need to engage, convert and retain consumers in the online space:

  • WeChat push messaging
  • WeChat micro-site setup and management
  • WeChat CRM solutions
  • WeChat customer service
  • WeChat experiential builds
  • WeChat store setup

Hot Pot Digital is also an official partner of Tencent/WeChat for Europe and the US, empowering overseas brands to set up verified WeChat accounts.


Online-to-Offline / Offline-to-Online (O2O) Campaigns

Social media doesn’t exist in a vacuum, which is why Hot Pot Digital’s China digital strategies are firmly centred around the holistic behaviour of the target consumer.

We leverage social media platforms to maximise the effectiveness of offline activities, as well as ensuring that social media initiatives pay dividends in the real world.

From amplifying the digital reach of an in-store product launch, to capturing high-quality footfall in a dedicated WeChat CRM, Hot Pot Digital leverages Weibo and WeChat to ensure your brand is present in your target consumers’ lives – both online and offline.


Emerging Platforms

The social media landscape in China is constantly changing. Hot Pot Digital’s strategy team has its finger firmly on the pulse, tracking evolution of the latest emerging social media platforms. This allows us to deliver strategies that tap your brand or initiative directly into the most relevant and engaged audience. Our tailored approach includes integration of special-interest or vertical-specific social networks.

  • Mulberry: Cara Delevingne Campaign

    A multi-channel campaign driving pre-orders for Mulberry's new collection

    See full case study